What is neuro-linguistic programming?

Neuro-linguistic programming (NLP) is a neuroscience developed in the 1970s in California by linguist Richard Bandler and psychology student John Grinder. It is defined as the study of how language, whether verbal (words), paraverbal (tone and volume) or nonverbal (gestures and posture), affects the human brain and allows learning to control mood, modify harmful behaviours and improve communication with other people. Hence, NLP can help us understand how people might think, feel, organise their thoughts, behave and act.

What is the purpose of neuro-linguistic programming?

The main idea of ​​NLP is based on the belief that the individual interacts with all its components (language and physiology) by creating rules with certain qualitative and quantitative characteristics. By changing the meanings, through a change in the perceptual structure, the individual can make changes in attitude and behaviour.

Therefore, the main objective of NLP is to develop successful habits, increase effective behaviours and reduce unwanted ones. In summary, NLP are a set of models and techniques to think and act effectively in the world in which we live. The main objective is to make the individual useful, improve their own choices and improve their overall quality of life.

What is the application of neuro-linguistic programming?

NLP is considered today as a pseudoscience that unites several areas of human communication with influence on various aspects, including education, learning, sales and leadership.

The practical objective of this technique is to understand how the individual can achieve certain results. Those who practice NLP have the purpose of helping the subject to explore his "inner world" by articulating specific questions to stimulate the recipient's process. The analysis serves to eliminate the beliefs that are considered to be limiting, and to define for that person how to achieve established objectives and achieve success. Therefore, NLP is commonly employed in the world of business, sales and leadership.